{"id":225,"date":"2024-03-13T11:47:57","date_gmt":"2024-03-13T02:47:57","guid":{"rendered":"http:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/?post_type=knowledge&#038;p=225"},"modified":"2024-03-19T13:28:55","modified_gmt":"2024-03-19T04:28:55","slug":"corporate-benefits-of-purpose","status":"publish","type":"knowledge","link":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/knowledge\/corporate-benefits-of-purpose\/","title":{"rendered":"\u30d1\u30fc\u30d1\u30b9\u306f\u4f01\u696d\u7d4c\u55b6\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u306e\u304b"},"content":{"rendered":"<figure class=\"article_image\"><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/corporate-benefits-of-purpose.jpg\" \/><\/figure>\r\n<p>\u6628\u4eca\u3001\u6ce8\u76ee\u5ea6\u304c\u96c6\u307e\u308b\u300c\u30d1\u30fc\u30d1\u30b9\u300d\u3002\u3053\u3053\u6570\u5e74\u3067\u3001\u30d1\u30fc\u30d1\u30b9\u3092\u65b0\u305f\u306b\u7b56\u5b9a\u3001\u3082\u3057\u304f\u306f\u5f93\u6765\u306e\u3082\u306e\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u4f01\u696d\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u7d44\u7e54\u5185\u90e8\u306e\u5b9f\u614b\u3092\u898b\u3066\u3044\u304f\u3068\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u4e0a\u3067\u5909\u66f4\u3055\u308c\u305f\u6587\u8a00\u3068\u306f\u88cf\u8179\u306b\u3001\u305b\u3063\u304b\u304f\u7b56\u5b9a\u30fb\u518d\u5b9a\u7fa9\u3057\u305f\u30d1\u30fc\u30d1\u30b9\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044\u4f01\u696d\u3082\u5c11\u306a\u304f\u306a\u3044\u3088\u3046\u306b\u611f\u3058\u307e\u3059\u3002<\/p>\r\n<p>\u672c\u30b3\u30e9\u30e0\u3067\u306f\u3001\u79c1\u304c\u304a\u5ba2\u69d8\u3068\u30d1\u30fc\u30d1\u30b9\u7b56\u5b9a\u3084\u6d78\u900f\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u7d4c\u9a13\u3092\u8e0f\u307e\u3048\u3001\u30d1\u30fc\u30d1\u30b9\u304c\u4f01\u696d\u7d4c\u55b6\u306b\u3082\u305f\u3089\u3059\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n<h3>\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u3068\u306f\u4f55\u304b<\/h3>\r\n<p>\u4f01\u696d\u7d4c\u55b6\u306b\u304a\u3051\u308b\u300c\u30d1\u30fc\u30d1\u30b9\u300d\u3068\u306f\u3001\u300c\u81ea\u793e\u306f\u3001\u306a\u305c\u793e\u4f1a\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u6839\u6e90\u7684\u306a\u5b58\u5728\u610f\u7fa9\u306e\u3053\u3068\u3067\u3059\u3002\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u3067\u306f\u3001\u3059\u3067\u306b\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u30d3\u30b8\u30e7\u30f3\u3042\u308b\u3044\u306f\u30d0\u30ea\u30e5\u30fc\u3068\u3044\u3063\u305f\u547c\u79f0\u3067\u3001\u4f55\u304b\u3057\u3089\u306e\u7d4c\u55b6\u6307\u91dd\u3092\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<br \/>\u53c2\u8003\u307e\u3067\u306b\u56f31\u306f\u3001\u3053\u308c\u307e\u3067\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u30fb\u30d3\u30b8\u30e7\u30f3\u30fb\u30d0\u30ea\u30e5\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6574\u7406\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\r\n<div class=\"bmr_graph_wrap bmr_graph_wrap3 bmr_graph_wrap_ns\"><span class=\"graph_ttl\">\u56f31<\/span>\u30d1\u30fc\u30d1\u30b9\u3001\u30d3\u30b8\u30e7\u30f3\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u30d0\u30ea\u30e5\u30fc\u306e\u4f4d\u7f6e\u3065\u3051\u3068\u5b9a\u7fa9\r\n<figure class=\"graph_ttl_figure mt_-15\"><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/corporate-benefits-of-purpose-graph1.png\" alt=\"\" \/> <span class=\"source source2\">\u51fa\u6240\uff1aEnacting Purpose Initiative (2020\uff09\u3092\u57fa\u306b\u52a0\u7b46\u4fee\u6b63<\/span><\/figure>\r\n<\/div>\r\n<p>\u4f01\u696d\u306b\u3088\u3063\u3066\u306f\u3001\u7d4c\u55b6\u7406\u5ff5\u3068\u3044\u3046\u547c\u79f0\u3067\u30d1\u30fc\u30d1\u30b9\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u305f\u308a\u3001\u30d3\u30b8\u30e7\u30f3\u3084\u30df\u30c3\u30b7\u30e7\u30f3\u306b\u30d1\u30fc\u30d1\u30b9\u306e\u8981\u7d20\u3092\u542b\u3093\u3067\u3044\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u7d4c\u55b6\u6307\u91dd\u306e\u4e2d\u3067\u3001\u30d1\u30fc\u30d1\u30b9\u306b\u8a72\u5f53\u3059\u308b\u300cWhy\uff1d\u6211\u3005\u306f\u3001\u306a\u305c\u793e\u4f1a\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u5b58\u5728\u610f\u7fa9\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u8003\u3048\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<p>\u3053\u306e\u30d1\u30fc\u30d1\u30b9\u3092\u8ef8\u306b\u7f6e\u3044\u3066\u4f01\u696d\u7d4c\u55b6\u3092\u884c\u3046\u3053\u3068\u3092\u300c\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u300d\u3068\u547c\u3073\u307e\u3059\u3002\u300c\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u300d\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u304d\u3063\u304b\u3051\u306f\u3001\u4e16\u754c\u6700\u5927\u306e\u8cc7\u7523\u904b\u7528\u4f1a\u793e\u30d6\u30e9\u30c3\u30af\u30ed\u30c3\u30af\u306e\u30e9\u30ea\u30fc\u30fb\u30d5\u30a3\u30f3\u30afCEO\u304c2018\u5e74\u306b\u767a\u8868\u3057\u305f\u300cA Sense of Purpose\uff08\u203b1\uff09\u300d\u3067\u3042\u3063\u305f\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4e2d\u3067\u3001\u30d5\u30a3\u30f3\u30af\u6c0f\u306f\u300e\u4f01\u696d\u304c\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u4e8b\u696d\u904b\u55b6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u4f01\u696d\u306f\u8ca1\u52d9\u5b9f\u7e3e\u3092\u9054\u6210\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u793e\u4f1a\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002\uff08\u4e2d\u7565\uff09\u682a\u5f0f\u516c\u958b\u4f01\u696d\u3001\u975e\u516c\u958b\u4f01\u696d\u306e\u3044\u305a\u308c\u3082\u3001\u30d1\u30fc\u30d1\u30b9\u3078\u306e\u610f\u8b58\u3092\u6301\u305f\u306a\u3051\u308c\u3070\u3001\u305d\u306e\u6f5c\u5728\u80fd\u529b\u3092\u6700\u5927\u9650\u767a\u63ee\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001\u6700\u7d42\u7684\u306b\u306f\u3001\u4e3b\u8981\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304b\u3089\u4e8b\u696d\u7d99\u7d9a\u306e\u30e9\u30a4\u30bb\u30f3\u30b9\u3092\u5931\u3046\u3067\u3057\u3087\u3046\u300f\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002\u305d\u306e\u5f8c\u30012022\u5e74\u306b\u81f3\u308b\u307e\u3067\u6bce\u5e74\u300c\u30d1\u30fc\u30d1\u30b9\u300d\u306e\u91cd\u8981\u6027\u3092\u5e7e\u5ea6\u3082\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u306e\u6295\u8cc7\u5148\u4f01\u696d\u306b\u591a\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30d6\u30e9\u30c3\u30af\u30fb\u30ed\u30c3\u30af\u306e\u30c8\u30c3\u30d7\u304c\u3001\u306a\u305c\u3053\u308c\u307b\u3069\u307e\u3067\u306b\u300c\u30d1\u30fc\u30d1\u30b9\u300d\u306e\u91cd\u8981\u6027\u3092\u8a34\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u304b\u3002\u6628\u4eca\u306e\u4f01\u696d\u74b0\u5883\u3084\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304b\u3089\u9ad8\u307e\u308b\u671f\u5f85\u306b\u3064\u3044\u3066\u6574\u7406\u3057\u306a\u304c\u3089\u8003\u3048\u307e\u3059\u3002<\/p>\r\n<figure class=\"message_image\"><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/corporate-benefits-of-purpose1.jpg\" alt=\"\" \/><\/figure>\r\n<h3>\u4f01\u696d\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u74b0\u5883\u3068\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u5909\u5316\u3068\u306f<\/h3>\r\n<p>\u4f01\u696d\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u3001\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u307b\u3069\u4e0d\u78ba\u5b9f\u6027\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5c55\u3084\u7523\u696d\u5185\u306e\u7af6\u5408\u72b6\u6cc1\u306e\u628a\u63e1\u306e\u307f\u3067\u306f\u672c\u8cea\u3092\u6349\u3048\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u3001\u5730\u7403\u74b0\u5883\u3078\u306e\u5f71\u97ff\u3001\u6cd5\u898f\u5236\u3084\u5730\u653f\u5b66\u7684\u30ea\u30b9\u30af\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u4e0a\u306e\u4eba\u6a29\u3084\u52b4\u50cd\u554f\u984c\u3001\u5f93\u696d\u54e1\u306e\u50cd\u304f\u610f\u7fa9\u306e\u5909\u5316\u3001\u5468\u8fba\u5730\u57df\u3084\u6d88\u8cbb\u8005\u306e\u53b3\u3057\u304f\u4f01\u696d\u3092\u9078\u5225\u3059\u308b\u5fc3\u7406\u306b\u81f3\u308b\u307e\u3067\u3001\u5e83\u7bc4\u56f2\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u5909\u5316\u3092\u5e38\u306b\u611f\u5ea6\u9ad8\u304f\u3001\u540c\u6642\u306b\u6349\u3048\u3066\u3044\u304f\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u8e0f\u307e\u3048\u3001\u968f\u6642\u3001\u6226\u7565\u3084\u7d44\u7e54\u3092\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e0\u3057\u7d9a\u3051\u306a\u3051\u308c\u3070\u3001\u305f\u3068\u3048\u73fe\u6642\u70b9\u3067\u9ad8\u3044\u53ce\u76ca\u3092\u5f97\u3066\u3044\u3066\u3082\u3001\u6301\u7d9a\u7684\u306a\u4e8b\u696d\u904b\u55b6\u81ea\u4f53\u304c\u53b3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u3001\u6a5f\u95a2\u6295\u8cc7\u5bb6\u3082\u4f01\u696d\u306e\u6226\u7565\u3084\u4e8b\u696d\u304c\u6301\u7d9a\u53ef\u80fd\u304b\u3069\u3046\u304b\u306b\u3064\u3044\u3066\u3001\u6ce8\u76ee\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<div class=\"bmr_graph_wrap bmr_graph_wrap3 bmr_graph_wrap_ns\">\uff1c\u4f01\u696d\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u74b0\u5883\u3068\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u5909\u5316\uff1e\r\n<figure class=\"graph_ttl_figure mt_-15\"><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/corporate-benefits-of-purpose-graph2.png\" alt=\"\" \/> <span class=\"source source2\">\uff08\u30b0\u30ed\u30fc\u30d3\u30b9\u4f5c\u6210\uff09<\/span><\/figure>\r\n<\/div>\r\n<p>\u3053\u308c\u3060\u3051\u5e83\u7bc4\u56f2\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304c\u5909\u5316\u3057\u7d9a\u3051\u308b\u3068\u3001\u7d4c\u55b6\u9663\u3060\u3051\u3067\u306a\u304f\u30df\u30c9\u30eb\u5c64\u3082\u3001\u53d6\u308b\u3079\u304d\u6226\u7565\u3084\u65bd\u7b56\u306e\u662f\u975e\u3092\u5224\u65ad\u3059\u308b\u300c\u8ef8\u300d\u3092\u898b\u5931\u3044\u3084\u3059\u304f\u3001\u610f\u601d\u6c7a\u5b9a\u304c\u8ff7\u8d70\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5ea6\u91cd\u306a\u308b\u6226\u7565\u3084\u7d44\u7e54\u306e\u5909\u9769\u306b\u5bfe\u3057\u3066\u3001\u30bf\u30b9\u30af\u3084\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3082\u3001\u305d\u3053\u306b\u95a2\u308f\u308b\u5f93\u696d\u54e1\u3084\u793e\u5185\u5916\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u5909\u9769\u306e\u610f\u5473\u3092\u611f\u3058\u3089\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306b\u306f\u3001\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u306f\u4e0b\u304c\u308a\u307e\u3059\u3002<br \/>\u3053\u306e\u3088\u3046\u306b\u8cc7\u672c\u5e02\u5834\u3001\u6d88\u8cbb\u8005\u5e02\u5834\u3001\u52b4\u50cd\u5e02\u5834\u306a\u3069\u306e\u5404\u7a2e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u8981\u8acb\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u9577\u671f\u7684\u306a\u8ef8\u3067\u3042\u308b\u300c\u5317\u6975\u661f\u300d\u3068\u3057\u3066\u3001\u4f01\u696d\u306f\u30d1\u30fc\u30d1\u30b9\u3092\u660e\u78ba\u5316\u3059\u308b\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<figure class=\"message_image\"><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/corporate-benefits-of-purpose2.png\" alt=\"\" \/><\/figure>\r\n<h3>\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u306e\u5b9f\u8df5\u3067\u5275\u51fa\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u306f\u4f55\u304b<\/h3>\r\n<p>\u3067\u306f\u3001\u300c\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u300d\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u5177\u4f53\u7684\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u4ee3\u8868\u7684\u306a12\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\r\n<div class=\"bmr_graph_wrap bmr_graph_wrap_ns pt_2\">\uff1c\u300c\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u300d\u3092\u5b9f\u8df5\u3067\u304d\u305f\u5834\u5408\u306e12\u306e\u30e1\u30ea\u30c3\u30c8\uff1e\r\n<figure class=\"graph_ttl_figure mt_-15\"><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/corporate-benefits-of-purpose-graph3.png\" alt=\"\" \/><\/figure>\r\n<span class=\"tx_left\">\u6ce8\uff1a\u2776\uff5e\u24ec\u306e\u756a\u53f7\u306f\u4fbf\u5b9c\u4e0a\u3067\u3042\u308a\u3001\u9806\u306b\u767a\u751f\u3059\u308b\u52b9\u7528\u3067\u306f\u306a\u3044\u3002\u307e\u305f\u3001\u8907\u6570\u306e\u52b9\u7528\u306e\u7d50\u679c\u3068\u3057\u3066\u5275\u51fa\u3055\u308c\u308b\u3082\u306e\u3082\u5b58\u5728\u3059\u308b\u3002<\/span>\r\n<ul>\r\n<li><span class=\"source tx_left indent_17\">(1) 53\u30ab\u56fd\u306b\u5c55\u958b\u3059\u308bPR\u4f1a\u793e\u30dd\u30fc\u30bf\u30fc\u30ce\u30d9\u30ea\u793e\u306e\u8abf\u67fb\u3067\u3001\u6d88\u8cbb\u8005\u306e79%\u304c\u30d1\u30fc\u30d1\u30b9\u3092\u5b9f\u8df5\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u62b1\u304f\u5272\u5408\u304c\u9ad8\u304f\u300178%\u304c\u4ed6\u8005\u306b\u85a6\u3081\u300173%\u304c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30b7\u30a7\u30a2\u3057\u3066\u3044\u305f\u3002\u307e\u305f\u3001\u81ea\u5206\u305f\u3061\u306e\u5730\u57df\u793e\u4f1a\u3067\u3001\u30d1\u30fc\u30d1\u30b9\u4e3b\u5c0e\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3066\u306f\u7a4d\u6975\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3068\u8ff0\u3079\u305f\u65b9\u3005\u304c85\uff05\u5b58\u5728\u3002\uff08\u203b2\uff09 <\/span><\/li>\r\n<li><span class=\"source tx_left indent_17\">(2) \u30d1\u30fc\u30d1\u30b9\u3092\u8ef8\u306b\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u4e2d\u5fc3\u4e3b\u7fa9\u3092\u8ffd\u6c42\u3057\u3066\u304d\u305f18\u793e\u306e\u682a\u4fa1\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u3001S&amp;P 500\u7a2e\u6307\u6570\u306e10.5\u500d\u3068\u63a8\u8a08\u3055\u308c\u305f\uff08\u6e2c\u5b9a\u671f\u959315\u5e74\uff1a1996\uff5e 2011\u5e74\uff09\uff08\u203b3\uff09 <\/span><\/li>\r\n<li><span class=\"source tx_left indent_17\">(3) \u4e16\u754c\u5404\u56fd\u3067\u50cd\u304f\u793e\u54e1\u306b\u5bfe\u3059\u308b\u52b4\u50cd\u8abf\u67fb\u3067\u3001\u4ed5\u4e8b\u306b\u304a\u3044\u3066\u30d1\u30fc\u30d1\u30b9\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u305f\u5f93\u696d\u54e1\u306f\u3001\u7d44\u7e54\u306b\u7559\u307e\u308b\u53ef\u80fd\u6027\u304c3\u500d\u4ee5\u4e0a\u3042\u3063\u305f(n\uff1d12,115) \uff08\u203b4\uff09 <\/span><\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>\u4e0a\u8a18\u2776\uff5e\u24ec\u306f\u3044\u305a\u308c\u3082\u3001\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u3092\u5b9f\u8df5\u30fb\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u751f\u307e\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5f93\u696d\u54e1\u8996\u70b9\u3067\u3001\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u306e\u5b9f\u8df5\u306f\u3001\u277d\u6c42\u8077\u884c\u52d5\u306e\u559a\u8d77\u3084\u5f93\u696d\u54e1\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u3046\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306a\u3069\u306e\u4e0d\u6e2c\u4e8b\u614b\u3084\u53b3\u3057\u3044\u7d4c\u55b6\u6642\u306b\u3001\u24ec\u7d44\u7e54\u306e\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\uff08\u518d\u8d77\u529b\uff09\u3092\u9ad8\u3081\u307e\u3059\uff08\u203b5\uff09\u3002\u307e\u305f\u3001\u2777\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u6d88\u8cbb\u884c\u52d5\u306b\u3064\u3044\u3066\u3082\u3001\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u3001\u6ea2\u308c\u308b\u30e2\u30ce\u304b\u3089\u4f55\u304b\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u4f01\u696d\u304c\u8a9e\u308b\u300cWhy\u300d\u306b\u611f\u60c5\u7684\u306a\u7e4b\u304c\u308a\u3092\u62b1\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<h3>\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u3068\u306f\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u5909\u9769\u3067\u3042\u308b<\/h3>\r\n<p>\u30d1\u30fc\u30d1\u30b9\u3092\u63b2\u3052\u308b\u5fc5\u8981\u6027\u3084\u30e1\u30ea\u30c3\u30c8\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u308b\u6f6e\u6d41\u3092\u8e0f\u307e\u3048\u3001\u30d1\u30fc\u30d1\u30b9\u3092\u65b0\u305f\u306b\u7b56\u5b9a\u3001\u3082\u3057\u304f\u306f\u5f93\u6765\u306e\u3082\u306e\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u4f01\u696d\u3082\u591a\u304f\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u3068\u306f\u3001\u7f8e\u8f9e\u9e97\u53e5\u306e\u6587\u8a00\u3092\u4f5c\u308a\u8fbc\u3080\u4f5c\u696d\u3067\u3082\u3001\u3067\u304d\u3042\u304c\u3063\u305f\u6587\u8a00\u3092\u793e\u5185\u5916\u306b\u767a\u4fe1\u3057\u3066\u7d42\u308f\u308b\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u5168\u4f53\u304b\u3089\u300c\u5171\u611f\u30fb\u5171\u9cf4\u300d\u304c\u751f\u307f\u51fa\u3055\u308c\u3001\u5f7c\u3089\u306e\u884c\u52d5\u5909\u5bb9\u3084\u3001\u30d1\u30fc\u30d1\u30b9\u306b\u5411\u3051\u305f\u4e00\u81f4\u56e3\u7d50\u3092\u5f15\u304d\u8d77\u3053\u3059\u305f\u3081\u306e\u4f01\u696d\u6d3b\u52d5\u306e\u518d\u5b9a\u7fa9\u3068\u5b9f\u884c\u3067\u3059\u3002\u305d\u306e\u904e\u7a0b\u3067\u306f\u3001\u7d4c\u55b6\u30c8\u30c3\u30d7\u304b\u3089\u73fe\u5834\u307e\u3067\u306e\u5404\u6240\u306b\u304a\u3051\u308b\u69d8\u3005\u306a\u610f\u601d\u6c7a\u5b9a\u3084\u884c\u52d5\u5909\u9769\u3092\u4f34\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30d1\u30fc\u30d1\u30b9\u306e\u6587\u8a00\u306f\u3001\u7d4c\u55b6\u9663\u542b\u3080\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u5c64\u304b\u3089\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3078\u306e\u305d\u306e\u771f\u646f\u306a\u6c7a\u610f\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u3082\u8a00\u3048\u307e\u3059\u3002\u305d\u306e\u5ba3\u8a00\u306b\u6cbf\u3063\u305f\u8a00\u884c\u4e00\u81f4\u306e\u4f01\u696d\u904b\u55b6\u304c\u3001\u591a\u304f\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u5354\u8cdb\u3092\u5f97\u308b\u5f37\u3044\u529b\u3068\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n<p>\u4eca\u56de\u306f\u3001\u4f01\u696d\u304c\u30d1\u30fc\u30d1\u30b9\u7d4c\u55b6\u3092\u5b9f\u884c\u3059\u308b\u5fc5\u8981\u6027\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u6b21\u56de\u4ee5\u964d\u306f\u3001\u30d1\u30fc\u30d1\u30b9\u3092\u7b56\u5b9a\u3057\u3001\u6d78\u900f\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u3001\u305d\u3053\u3067\u306e\u9665\u308a\u304c\u3061\u306a\u7f60\u3068\u5bfe\u5fdc\u7b56\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n<div class=\"references\">\r\n<p>\uff1c\u53c2\u8003\u6587\u732e\uff1e<\/p>\r\n<ul>\r\n<li class=\"indent_28\">(\u203b1) <a href=\"https:\/\/www.blackrock.com\/corporate\/investor-relations\/2018-larry-fink-ceo-letter\" target=\"_blank\" rel=\"noopener\">Fink\u3000L. Larry Fink\u2019s 2018 letter to CEOs: a sense of purpose. 2018.<\/a><\/li>\r\n<li class=\"indent_28\">(\u203b2) 2018 Cone\/Porter Novelli Purpose Study: How to Build Deeper Bonds, Amplify Your Message and Expand Your Consumer Base.<\/li>\r\n<li class=\"indent_28\">(\u203b3) Mackey, J., &amp; Sisodia, R. (2013). Conscious capitalism. Liberating the heroic spirit of business. Cambridge: Harvard Business Review Press.<\/li>\r\n<li class=\"indent_28\">(\u203b4) Porath, C. (2014). Why you hate work. The New York Times Sunday Review, 1.<\/li>\r\n<li class=\"indent_28\">(\u203b5) Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.<\/li>\r\n<\/ul>\r\n<\/div>","protected":false},"featured_media":226,"parent":0,"menu_order":0,"template":"","genre":[11],"cfo-theme":[4],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/ct6uvermp-4ivvkv6y-4xajp\/wp\/v2\/knowledge\/225"}],"collection":[{"href":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/ct6uvermp-4ivvkv6y-4xajp\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/ct6uvermp-4ivvkv6y-4xajp\/wp\/v2\/types\/knowledge"}],"version-history":[{"count":0,"href":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/ct6uvermp-4ivvkv6y-4xajp\/wp\/v2\/knowledge\/225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/ct6uvermp-4ivvkv6y-4xajp\/wp\/v2\/media\/226"}],"wp:attachment":[{"href":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/ct6uvermp-4ivvkv6y-4xajp\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/ct6uvermp-4ivvkv6y-4xajp\/wp\/v2\/genre?post=225"},{"taxonomy":"cfo-theme","embeddable":true,"href":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/ct6uvermp-4ivvkv6y-4xajp\/wp\/v2\/cfo-theme?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}