{"id":170,"date":"2024-03-12T16:35:23","date_gmt":"2024-03-12T07:35:23","guid":{"rendered":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/?post_type=knowledge&#038;p=170"},"modified":"2026-07-10T11:19:36","modified_gmt":"2026-07-10T02:19:36","slug":"unfair-advantage","status":"publish","type":"knowledge","link":"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/knowledge\/unfair-advantage\/","title":{"rendered":"\u5927\u4f01\u696d\u304c\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u304b\u3089\u3053\u305d\u8003\u3048\u305f\u3044\u3001\u30d9\u30f3\u30c1\u30e3\u30fc\u306b\u306f\u306a\u3044\u300c\u4e0d\u516c\u5e73\u306a\u512a\u4f4d\u300d\u3068\u306f"},"content":{"rendered":"<figure class=\"article_image\"><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/unfair-advantage.png\" \/><\/figure>\r\n<p><a href=\"..\/conception-of-business-model\/\" class=\"text_link_color\">\u524d\u56de<\/a>\u306f\u3001\u65b0\u898f\u4e8b\u696d\u306e\u6210\u529f\u78ba\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u62bc\u3055\u3048\u3066\u304d\u305f\u3044\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u69cb\u60f3\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u300c\u30d5\u30ed\u30f3\u30c8\u30b9\u30c6\u30fc\u30b8\u300d\u3068\u300c\u5229\u76ca\u65b9\u7a0b\u5f0f\u300d\u90e8\u5206\u3092\u4e2d\u5fc3\u306b\u8003\u3048\u307e\u3057\u305f\u3002\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u69cb\u60f3\u306b\u304a\u3044\u3066\u3001\u6b21\u306b\u767b\u5834\u3059\u308b\u8ad6\u70b9\u306f\u300c\u898f\u6a21\u306e\u62e1\u5927\uff08\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\uff09\u300d\u3068\u305d\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u300c\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\uff08\u30c7\u30a3\u30d5\u30a7\u30f3\u30b7\u30d3\u30ea\u30c6\u30a3\uff09\u300d\u3067\u3059\u3002<\/p>\r\n<p>\u4e8b\u696d\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u306e\u300c\u4e0d\u300d\u3092\u8d77\u70b9\u306b\u3001\u307e\u305a\u306f\u898f\u6a21\u3068\u6210\u9577\u6027\u306e\u4e21\u9762\u304b\u3089\u5927\u4f01\u696d\u306e\u65b0\u898f\u4e8b\u696d\u3068\u3057\u3066\u9b45\u529b\u7684\u306a\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u540c\u6642\u306b\u3001\u305d\u306e\u5e02\u5834\u3067\u52dd\u3061\u7d9a\u3051\u308b\u305f\u3081\u306e\u300c\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u300d\u306e\u69cb\u7bc9\u3082\u3001\u4e8b\u696d\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\r\n<p>\u3053\u3053\u3067\u3082\u65b0\u898f\u4e8b\u696d\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u8996\u70b9\u306f\u3001\u3084\u306f\u308a\u300c\u9867\u5ba2\u300d\u3067\u3059\u3002\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<h3>\u5927\u4f01\u696d\u3060\u304b\u3089\u6d3b\u304b\u3057\u305f\u3044\u300c\u30a2\u30f3\u30d5\u30a7\u30a2\u30fb\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\uff08\u4e0d\u516c\u5e73\u306a\u512a\u4f4d\uff09\u300d<\/h3>\r\n<p>\u4eca\u56de\u306e\u30c6\u30fc\u30de\u3067\u3042\u308b\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u4e8b\u696d\u898f\u6a21\u3092\u62e1\u5927\u3055\u305b\u3066\u3044\u304f\u304b\u3092\u8003\u3048\u308b\u969b\u306e\u8ad6\u70b9\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d1\u30b9\uff08BMC\uff09\u306e\u300c\u30d0\u30c3\u30af\u30b9\u30c6\u30fc\u30b8\u300d\u90e8\u5206\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u4e3b\u306b\u300c\u7af6\u4e89\u512a\u4f4d\u6027\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\r\n<div class=\"bmr_graph_wrap bmr_graph_wrap_digital\">\r\n<figure><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/unfair-advantage1.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n<p>\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u69cb\u7bc9\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u300c\u4e8b\u696d\u7d4c\u6e08\u6027\u3092\u9ad8\u3081\u308b\u300d\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u65b9\u6cd5\u306e\u4e00\u4f8b\u3068\u3057\u3066\u3001<\/p>\r\n<ul class=\"bullet bullet2 bullet3\">\r\n<li class=\"indent_1\">\u30fb<span class=\"font_bold\">\u898f\u6a21\u306e\u7d4c\u6e08<\/span>\uff1a\u56fa\u5b9a\u8cbb\u7387\u304c\u5927\u304d\u3044\u30d3\u30b8\u30cd\u30b9\u3067\u751f\u7523\u6570\u91cf\u304c\u5897\u3048\u308b\u307b\u3069\u751f\u7523\u5358\u4f4d\u3042\u305f\u308a\u306e\u56fa\u5b9a\u8cbb\u304c\u4f4e\u6e1b\u3059\u308b<\/li>\r\n<li class=\"indent_1\">\u30fb<span class=\"font_bold\">\u7d4c\u9a13\u66f2\u7dda<\/span>\uff1a\u500b\u4eba\u3084\u7d44\u7e54\u304c\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306e\u7d4c\u9a13\u3092\u84c4\u7a4d\u3059\u308b\u306b\u3064\u308c\u3001\u6b69\u7559\u307e\u308a\u3084\u4f5c\u696d\u52b9\u7387\u304c\u4e0a\u304c\u308a\u3001\u751f\u7523\u6027\u304c\u4e0a\u304c\u308b<\/li>\r\n<\/ul>\r\n<p>\u3068\u3044\u3063\u305f\u3082\u306e\u304c\u6709\u540d\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u4e8b\u696d\u7d4c\u6e08\u6027\u306f\u3044\u305a\u308c\u3082\u30b3\u30b9\u30c8\u3092\u8d77\u70b9\u306b\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u8003\u3048\u65b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u4e00\u65b9\u3001\u65b0\u898f\u4e8b\u696d\u306f\u3001\u30b3\u30b9\u30c8\u306e\u524d\u306b\u3001\u751f\u307f\u51fa\u3059\u300c\u4fa1\u5024\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u8003\u3048\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\uff08\u4e8b\u696d\uff09\u3068\u306f\u3001\u300c\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u4fa1\u5024\u3042\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u300d\u3060\u3068<a href=\"..\/business-concept-creation\" class=\"text_link_color\">\u524d\u3005\u56de\u306e\u30b3\u30e9\u30e0<\/a>\u3067\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u307e\u305a\u306f\u300c\u4fa1\u5024\u5275\u51fa\u300d\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u3001\u5fb9\u5e95\u7684\u306b\u8003\u3048\u3066\u307b\u3057\u3044\u306e\u3067\u3059\u3002\u305d\u3082\u305d\u3082\u4fa1\u5024\u304c\u5b9f\u73fe\u3067\u304d\u306a\u3051\u308c\u3070\u9867\u5ba2\u304c\u6c42\u3081\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u306a\u3089\u305a\u3001\u898f\u6a21\u306e\u7d4c\u6e08\u3084\u7d4c\u9a13\u66f2\u7dda\u3092\u52b9\u304b\u305b\u308b\u6bb5\u968e\u306b\u81f3\u3089\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u4fa1\u5024\u3092\u4e0a\u3052\u308b\u89b3\u70b9\u3067\u306e\u4e8b\u696d\u7d4c\u6e08\u6027\u3068\u3057\u3066\u3001\u3053\u3053\u3067\u306f\u4ee5\u4e0b\u306e4\u3064\u3092\u6319\u3052\u307e\u3059\u3002<\/p>\r\n<ul class=\"bullet bullet2 bullet3\">\r\n<li class=\"indent_1\">\u30fb<span class=\"font_bold\">\u7834\u58ca\u7684\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/span>\uff1a\u4f4e\u54c1\u8cea\u3060\u304c\u4f4e\u30b3\u30b9\u30c8\u306a\u6280\u8853\u306b\u3088\u3063\u3066\u3001\u65e2\u5b58\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u6c17\u3065\u304b\u306a\u3044\u3046\u3061\u306b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u305b\u308b\u4ee3\u66ff\u54c1\u3092\u80b2\u3066\u3042\u3052\u3001\u6c17\u3065\u3044\u305f\u6642\u306b\u306f\u5e02\u5834\u3092\u4e57\u3063\u53d6\u3063\u3066\u3044\u308b\u3088\u3046\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/li>\r\n<li class=\"indent_1\">\u30fb<span class=\"font_bold\">\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c<\/span>\uff1a\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u7bc9\u3057\u3001\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5185\u3067\u5727\u5012\u7684\u306a\u30b7\u30a7\u30a2\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u56f2\u3044\u8fbc\u3080\u3053\u3068\u3067\u9867\u5ba2\u4fa1\u5024\u306e\u5897\u5927\u306b\u3064\u306a\u3052\u308b\u3053\u3068<\/li>\r\n<li class=\"indent_1\">\u30fb<span class=\"font_bold\">\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790<\/span>\uff1a\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u306e\u7269\u7406\u7684\u9650\u754c\u3084\u4eba\u9593\u306e\u8a8d\u77e5\u80fd\u529b\u9650\u754c\u3092\u3001\u81a8\u5927\u306a\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u88dc\u3044\u3001\u9867\u5ba2\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u7d9a\u3051\u308b\u30b5\u30a4\u30af\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068<\/li>\r\n<li class=\"indent_1\">\u30fb<span 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class=\"bmr_graph_wrap bmr_graph_wrap_digital\">\r\n<figure><img decoding=\"async\" src=\"https:\/\/gce.globis.co.jp\/create-the-future-and-the-organization\/assets\/themes\/create-globis_wp\/asset\/images\/unfair-advantage2.png\" alt=\"\" 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